Many elders waiting patiently in queue to collect their meager pension which would then be taken away by their children waiting outside, a scene which Mrs. Bhageerathy Ramamoorthy, Managing Trustee, became accustomed to almost every day during her tenure at Indian Bank. Her interactions with these elders revealed the bitter fact that many senior citizens seldom had any control over what was rightfully theirs and this had a lasting impact on her. If this was the experience of those with children and some financial security, what would be the plight of those who neither had children nor money! Thus was born a desire to help and serve elders with no children or any source of income.